Another day and another media blackout at Manchester United.
Alex Ferguson went further yesterday by refusing to even talk to the in-house TV channel MUTV! How bizarre!
The longer the petulant side of Ferguson is allowed to trample all over Premier League and FA rules, the worse the situation will become for United.
Currently the brand of United is seen as a glittering and valuable thing to be associated with, but whilst Ferguson has helped create that situation he is now causing more than a few raised eyebrows in the media and in sponsorship circles.
If Fergie keeps his mouth shut on certain issues then fine, but to not present any position on anything is tantamount to cowardice, not great for brand development.
Will Fergie refuse to speak to the press gathered for the Champions League matches? I think you will find he wont risk the ire of UEFA who will fine and ban both him and United unless he toes the line.
But what may be a bigger risk for United is a risk to the delicate balance between unliked owners and an unlikeable manager.
Ferguson's media blackout is a sign of weakness, and it may just open the doors to stories about Fergie's dubious business dealings.
The end game for Fergie and he media may be played out with the Scot on his back foot.