Carmelo Anthony and the New York Knicks: The Marketing Blitz Blunder
Tonight the New York Knicks faithful get ready to welcome their prodigal son, Carmelo Anthony, home. However due to some serious logistical issues, they all wont be able to wear those new Anthony jerseys for a while.
During an interview this morning on WFAN's Boomer and Carton radio program, Mitch Moddell of Moddell's Sporting Goods let it be known that customers interested in getting their "Carmelo on" will need to be a little patient.
Mr. Moddell informed listeners that due to a planned Knicks uniform change for next year's NBA season, Reebok was under-prepared logistically to accommodate what we are sure will be a groundswell of interest in purchasing official new No. 7 Knicks merchandise. He stated that a total of 150 Anthony jerseys will be available in his stores and that only three midtown Manhattan locations will have them.
So that's it boys and girls. That is all excited fans will be able to get their hands on in time for tonight's game against the Milwaukee Bucks. But wait there is more:
Mr. Moddell also offered another tidbit of info that urges for fan patience. As the planned new Knicks uniforms were slated for some shade changes, Reebok is left scurrying to get current color materials to fulfill the orders made since Carmelo Anthony's trade to New York. Silver lining in all this is that Melo's arrival is expected to impact the teams planned uniform change, delaying it for at least another season.
In the meantime, fans can expect that No. 7 to be available in that familiar orange and blue only in T-shirt form as Reebok has informed retailers that it could be a month until official jerseys will be ready.
For those interested in only jerseys, a special run of black Carmelo Anthony No. 7 Knicks jerseys will be available shortly to address your needs.
So unless you have an old Al Harrington or Channing Frye jersey lying around, you'll just have to wait a little while.
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