I spoke with Kevin Allen, President of the Professional Hockey Writers Association of America by telephone recently and detailed our conversation here where at the time I asked if he could answer a few questions regarding the Hockey media business and the Islanders coverage for everyone.
1. What would be your advice to aspiring writers who would like to become members of the Professional Hockey Writers Association of America who would like to cover hockey as a career and how should they get started?
Allen:Presently, membership to the PHWA is determined by each local chapter. The writers in each local chapter set standards for inclusion into our organization. The reason for the differing standards is simple: the media situation on Long Island where few writers actually cover the team is far different than it is in Toronto when the press box is always full. Our organization is open to bloggers, provided that the local chapter chairperson is comfortable that the blogger covers the team in a professional manner. Some chapters are more open to bloggers than other cities. For national bloggers, the PHWA Executive Board makes the decision about whether they are accepted into our group.
2. What can you tell the fans about being President of the Professional Hockey Writers Association and what the job function requires?
Allen: I coordinate the balloting for the post-season awards, and I interact with the NHL with regard to the media regulations. If our writers have issues regarding access, for example, I’m the point man to discuss that with NHL. Over the years, I have fought for writers who were denied access. Issues are different every year. A few years ago we were fighting for wireless internet in every building and now we are discussing why the NHL wants to put all team media guides on CDs. Essentially, if you are included in our group, the PHWA stands up for your rights.
3. It seems we have many professional media doing blogs of their own, some in the newspapers that employ them but other media on what seems fan websites, do you think this is a good thing moving forward or something that only clouds the question?
Allen:It doesn’t matter whether it is good or bad, because this is the wave of the future. The internet has changed politics, the economy, global communication, the movie and music industries, and of course it has changed journalism. The craft of journalism is now interactive, and mainstream journalists now have to blog to keep up with the times. This is a world where people have come to expect instant news and microwave analysis. I don’t like it because it leads to far too many errors in judgment. But this is journalism today so I do what I must.
4. Any thoughts or impressions on the Islanders blog box program after year one and if you feel this is something other teams should look to do moving forward with even Caps owner Ted Leonsis having a blog where he does an excellent job sharing with the fans even though he is not a professional hockey writer?
Allen: I’m surprised more teams that are starved for media attention don’t do more with bloggers. I think Ted Leonsis is a forward thinker, and he has the ri



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