On a daily basis, World Wrestling Entertainment faces criticism from different members of the Internet Wrestling Community and the WWE Universe. This criticism can be about the quality of the product, the direction a storyline is moving in, who is receiving a push, who isn't receiving push, who deserves to be a champion, or who dosen't.
I know this, because just like the rest of you, I do it all the time. Everyone has an opinion, and for wrestling fans, the Internet is the virtual gateway where we can make our opinions known to the world.
For instance, if a majority of the IWC had it their way, WWE would probably be the complete opposite of what it currently is. The PG Era would have never existed, the Attitude Era would still be around, John Cena wouldn't be anywhere near the main-event, the Divas division would either be filled with talent or it wouldn't exist at all, WWE's tag team division would be give TNA a run for it's money, the mid-card division would not only be stronger, but filled with story lines, Sting would be the anonymous Raw General Manager, CM Punk would be the poster child of the company, Christian would be the World Heavyweight Champion, and Daniel Bryan would be the WWE Champion.
And finally, WWE superstars would be pushed depending on their actual talent, instead of who can make the most money for the company. A champion would win a title based on technical wrestling ability and how over they are with the fans. Mic work, size, and looks would be secondary—important, but not as important as "actual talent".
And champions wouldn't constantly play hot potato with a title either. For the most part, whoever is the current holder would probably retain their title for long periods or time, possibly a year, before dropping it to an equally deserving individual.
This is just the tip of the iceberg on how things might look if we were living in the IWC dream world - also known as The Land of Smark.
But just like The Land of Oz, Smark dosen't exist.
In reality, the WWE's definition of what makes a champion is completely different from how many Internet fans see it, just like the company's view on everything else stated above.
It's funny how sometimes even the smartest of smarks tend to forget that WWE isn't a sport, but a business. What we're watching on television isn't just scripted wrestling, but a giant real-life television show. An ex-girlfriend of mine once called wrestling a "male soap opera". My dad likes to call it "adult cartoons". Whatever you want to call it, the point is that we're just watching a TV show, and every WWE Superstar and Diva we see is playing a character.
And just like any other popular show, merchandise plays a key role in making a profit. WWE's current target audience? Kids, parents and young adults.
Champions are made in the WWE based on how well they can sell the product, and talent means jack. And just like getting a promotion at any other job, superstars also recieve pushes and titles based on their own individual performance and work ethic. This is why people like The Miz and Eve Torres are currently champions. Both can talk, both can promote WWE to the world outside of wrestling, as seen at the recent WrestleMania XXVIII press conference, both have a strong work ethic and both have a good look and character.
Are either of them talented in the ring? Not really. But they both meet the standard requirements needed to be a professional wrestler, so there's no problem
Does it sound fair? Well...yeah it does.
Does it make sense? From a business standpoint...hell yes.
Some people may think Daniel Bryan is the currently the greatest technical wrestler in the world, but is any casual fan of professional wrestling really going to pay to see WrestleMania if someone like him is promoting it? Don't make me laugh. While Bryan is good in the ring, he lacks everything else required to be a good WWE Superstar, and unfortuantely, everything else is much more important.
We don't always agree with who WWE gives the title to, or who deserves to become a main-eventer. We may hate their decisions like cancer, but then again, we're also looking at things through the eyes of a fan watching a television show.
Vince McMahon sees things through the eyes of a man running a business.