Dana White has a lot of power and wields a big stick, but he doesn't always use objective conscience.
Or how about the UFC's most popular (and arguably best) fighter leaving the organization citing the belief that Dana White was taking advantage of him? White responded by calling Couture's agent a "scumbag" and saying that he had "bitch slapped" him.
And what is with White giving his favorite, or the more exciting fighters title shots? I'll give you a quick example from the Light Heavyweight division, but this is happening in every weight class. Keith Jardine has wins in his last three fights over Forrest Griffin and Chuck Liddell (Former LHW Champ), but it is Forrest Griffin getting the title shot against Quinton "Rampage"Jackson at The Ultimate Fighter 8 Finale.
Dana White picks the fights that he wants, and not the fights that the fighters deserve.