As Fedor Emelianenko lay on the canvas taking a beating from Antonio Silva, one can imagine Strikeforce CEO Scott Coker and M-1 Global's Vadim Finkelchtein standing there screaming, "No! No! This can't be happening again!"
As much Coker talked about Silva having a good chance of defeating Fedor, the truth is that Silva was expected to lose this fight.
Fedor was expected to take advantage of Silva's plodding striking and hittable chin en route to an emphatic victory.
From there, Strikeforce was at least hoping that Alistair Overeem would get by Fabricio Werdum to set up a true mega-fight that could be used as Strikeforce's first pay-per-view effort.
With Fedor defeated, and possibly even retired, Strikeforce doesn't have a fight available that could really garner the kind of media and fan attention that would be necessary to put on a successful PPV.
They have PPV quality fighters, but not ones that are going to get mainstream media outlets going.
This is a huge setback for Strikeforce in their attempts to break into the PPV business, and an even bigger setback for M-1 Global, who were really gambling that Fedor would be able to keep his incredible winning streak going.
Unfortunately, what was a blip in Fedor's career has become a possibly career-ending slide.
The only silver lining in all of this is that now the potential tournament pitfalls involving Fedor's fragile hands and terrorist negotiation style management have been vanquished.
The tournament goes on.
But for now, the big expected pay-per-view is off the table.