Lea Michele: Upcoming Lea Michele Performance At Super Bowl XLV Promotes "Glee"
Lea Michele To Sign "America the Beautiful" During Pregame Ceremony
What's the best way to promote Glee?
Sign up the show's star, Lea Michele, to sing "America the Beautiful" during the big game's pregame ceremonies and promise a big episode right afterward.
The savvy marketing people at FOX saw a prime opportunity to cross-promote one of their most popular television show's "Glee" with the biggest football event of the year, Super Bowl XLV.
Michele, a former Broadway performer, has turned into a very popular household name playing the role of Rachel Berry on the hit show.
The promise of a "Glee" sandwich with Michele performing during pregame ceremonies and more "Glee" after the game, will surely bring an extra bump in the ratings for both Super Bowl and the musical television show.
Christina Aguilera will ring in the game with her rendition of the national anthem and the Black Eyed Peas will perform at halftime.
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