Khloe Kardashian Lamar Odom: Reality Stars Debut New 'Unbreakable' Fragrance

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Khloe Kardashian and Lamar Odom Team Up To Create Unisex Scent

First it was reality television, now it's the fragrance industry.

"He's always wanted a unisex fragrance!" Khloé told E! Online. The new fragrance dubbed "Unbreakable" will be making it's debut on February 12 at Perfumania stores.

"It took a long time to create what we both wanted and would wear and love, and we found the perfect one," said Kardashian. "Someone just asked me, 'What are you wearing?' and I love that I can say it's our fragrance!"

Props to Odom and Kardashian for capitalizing on their fame for taking on business endeavors. They're definitely milking their celebrity to the max. And what better time to introduce a unisex fragrance than over Valentine's Day weekend.

The happy couple will also soon premiere their own reality show, a spinoff of the hit reality show "Keeping up with the Kardashians.

Incidentally, all this Odom-related buzz may also be an attempt to get Lamar considered for a last-second All-Star game replacement, which will be in Los Angeles.

Fragrances work. Ask Kevin Love, who used his new fragrance NUMB#RS to campaign for an All-Star bid. Although he wasn't immediately named as a reserve, Love got the nod as an injury replacement for Yao Ming.

Perhaps Odom is hoping a roster spot opens up for him between now and February 19.