The temperature in Dallas is 20 degrees and the city is blanketed in a sheet of ice, but neither could stop the swarm of media members from descending upon Cowboys Stadium for Tuesday's Super Bowl 2011 Media Day.
The event went off without a hitch, but was lacking in outlandish quotes that were commonplace in years past.
Pittsburgh Steelers quarterback Ben Roethlisberger used his time at the podium to project the image of a changed man. He said all the right things, stating his desire to be a positive example and role model for kids.
America loves a comeback story, and winning a third Super Bowl before his 30th birthday will surely do wonders for his reputation. All of that is great for Roethlisberger, but it didn't make for entertaining banter among those looking for a juicy quote.
On the Packers side, Aaron Rodgers was predictably peppered with questions about Brett Favre. The Green Bay Packers have a new hero in town and the media hoped to stir the pot, banking on Rodgers to say something bitter about his predecessor.
Unfortunately for them, he handled the questions like a pro and didn't mention anything about Favre that would cause a commotion.
No single star stole the show with an Earth-shaking rant that would end up plastered on the front page of a newspaper.
For the most part, the Green Bay Packers and Pittsburgh Steelers go about their business in a quiet, professional manner.
The story of this Super Bowl is simple: Two very good football teams are going to battle on the biggest stage.
Sure, there is the occasional trash-talking, but these squads don't have any rockstar-esque divas that go out of their way to steal the spotlight.
Here is a countdown of the top five Media Day divas, er...darlings, in Super Bowl history.