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Wellington's Rugby Sevens Prone To Ticket Scalping

wellington sevens crowd
wellington sevens crowdRoss Setford/Getty Images
nikki morganCorrespondent IJanuary 30, 2011

There is always a line drawn between whether people like ticket scalping, or people hate ticket scalping. Generally, the ones that like it is the ones that actually do it to get more money than they originally paid for tickets. The people that hate ticket scalping are the ones who buy the tickets strictly for themselves and intend to go to the event.

In New Zealand, the most popular event is the Wellington Sevens every year in February. Out of 35,000 seats only 8,500 are sold to the general public. In 2010, when the tickets came out they sold in just four minutes, within the next 24 hours people had already uploaded their tickets on the Trade Me Auction website scoring three times more than their face value.

The major problem here is the fact that they only sell 8,500 tickets to the general public while the rest of the 35,000 tickets are sold in the presales going to people like season ticket holders, rugby clubs, hospitality companies, etc. They definitely need to at least double 8,500 tickets to the general public which would lower the amount of ticket scalpers, because all the people desperate to get the tickets for themselves would have a chance to get them.

There is always talk before these major events that there is going to be a major crack down on ticket scalping. Unless there actually is a big crack down, no one cares. They just want tickets to the major party of the year and there are plenty of ticket scalpers willing to make people pay three times as much to allow them into the party.

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