Chelsea's New Shirt Naming Convention: Huh?

Analyst Written on September 17, 2008

Hmmm... so Chelsea played great yesterday night in their first match of this season's Champions League. They produced an impressive performance in their 4-0 win over Bordeaux, scoring some wonderful goals in the process. Yep, yep, yep. That's the most important thing. Well done Chelsea FC.

However, at one point in yesterday's game something suddenly caught my attention. I ever-so-slightly tilted my head sideways, squinted my eyes to focus more clearly, and slowly leaned my head towards the tv. My thought at that exact moment was this:

Huh? Are the names on Chelsea's shirt all spelled in lowercase?!

To me, it just looks weird. Some will take the position that it promotes bad grammar to the young children (and some adults) watching. I'm not too concerned about that. Any degree of teaching to a child should overcome that.

It's more the attempt of the shirt designers to seem cool that itched my article-writing fingers (coupled with this wonderfully hilarious shirt article). It just reeks of someone trying to be different and cool and unique, but not quite pulling it off.

Before writing this article, my intention was to propose some logical reasoning for why it's irked me to the point of writing an article about it. But, for the life of me, I can't seem to find an explanation for why I feel that way! I dunno...seeing their names all in lowercase just seems...ODD, to my eyes.

Doesn't it look odd to you too?

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written on September 17, 2008 Humor

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