You would think that the Jets would have a lot of fans on Wall Street. After all, they're a brash, trash-talking, media-hogging, perpetual underdog team that should remind traders of themselves, and well they might. However, no matter how many Wall Street denizens are actually fans of the Jets, there will be a part of them that will be secretly rooting for the Steelers; and if you have money in the market, you should become a gold and black fan for the day too.
The Super Bowl stock market predictor has had uncanny accuracy over the years, hitting at a rate of 79.5 percent since the Super Bowl began. What is the predictor? If an original NFL team (dating from before the merger with the AFL) wins the Super Bowl, the market goes up for the year. As the Jets are the only AFL team left in the playoffs, investors should be rooting for the Steelers tomorrow to ensure an all-NFL Super Bowl.
As a little bonus incentive to root for the Steelers, in the nine years that two original NFL teams made it to the Super Bowl, the S&P 500 was up 17.71 percent compared to only 10.43 percent in the other 21 years in which only one original NFL team made it and won. So, everyone should get out their yellow towels and prepare to root for Big Ben tomorrow so we can continue to see our portfolios recover from the Great Recession.