This week, the big news is the emergence of Blake Griffin as the most exciting young player in the league. Certainly big news.
Prior to that, is was the up-and-down play of the defending champion L.A. Lakers. Also, big news.
Meanwhile, the San Antonio Spurs are running away with the best record in the entire league. With almost no fanfare at all.
Now it would be one thing if the Spurs were a team like the mid-90s Seattle Super Sonics, who were known to flame out in the playoffs. But this team is led by Tim Duncan, who has four rings, along with Tony Parker and Manu Ginobili, who have three each.
Throw in a rejuvenated Richard Jefferson and former Spanish League MVP Tiago Splitter, who adds heft inside, and you have a team tailor-made to take on the best teams in the league at all five positions when the playoffs roll around.
I'll be honest. I've never understood the disrespect San Antonio has received at the hands of basketball fans over the years. I used to think it was because they were so white bread and staid, but with Tony Parker's antics over the last year, no one can accuse the Spurs of being boring these days.
And while rock-solid Tim Duncan may not be the flashiest player, Ginobili is one of the most creative players in the league. And Parker is one of the fastest.
All I know is that anyone who isn't taking the Spurs seriously this year doesn't know basketball. because this Spurs team is real.
The big three only have so many years left to win championships. And they're going to try and make the most of the years they have left.
Including this one.