So Rex Ryan has done it again.
He's once again taken the New York Jets to the AFC Championship Game despite never appearing in a home playoff game yet during his tenure. He's brash, arrogant and not afraid to speak his mind.
And so far, he's been a winner.
You may not agree with his tactics or what he has to say (and I doubt the NFL does sometimes), but he's shown to be one of the few coaches that can talk smack and back it up. And with an entire week heading up to the AFC Title Game against the Steelers, you can be sure that Ryan will say something eventually that will raise eyebrows.
So with that in mind, here are the 10 reasons why his trash talk is good for the NFL.