Tiger Woods: Will He Ever Be A Great Pitch Man Again?
Tiger Woods used to be one of the most effective pitchmen in all of sports until his cheating scandal tore his whole empire and family down around him.
Multiple sponsors bailed on Woods and things haven't even been close to the same for the golfer since the fall from grace. Now, according to a recent study, Woods is the worst pitchman in all of sports. In fact, according to the study, "Celebrity Advertisements: Exposing a Myth of Advertising Effectiveness," Woods' deal with Nike was the worst endorsement of 2010, something that is stunning, since the two have been hand in hand with each other for years.
The study said that ads that featured Woods helped a campaign by negative 30 percent. Woods has kind of laid low since the scandal and slowly but surely he's starting to come back, but I'm not sure he's going to get his staying power back.
Only time will tell though.
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