Now that we've proven the NHL Winter Classic is more than a passing fad and has become a marketing monster, it's time to gaze into the snow globe and see where the game might be headed in the future.
We've already seen it can be played in classic old baseball parks, wintery football stadiums and a less-than-frosty home of a Super Bowl champ.
Every NHL team wants this spotlight to be shone on them, but not all should get it. Not all have the facilities, the weather, fan support and likely weather conditions to make this event go.
But here are a list of places that the NHL can't afford to pass up. A couple are no-brainers and a couple more are going to require thought.
Maybe the NHL won't get to all of them but the league would pass on most of them at their own peril.