To put it simply, Sub modalities are the special effects that a movie director used to enhance effects. For example, in a horror movie, the director would often make us view the movie from a first person point of view. So on the screen, we would not see the person, but we would see whatever the person is seeing. A good director would enlarge the view, brighten the colors, play some eerie music in the background, and just as the ghost/vampire/murderer is about to appear, he will turn up the volume to the maximum!
Stage 2 - Associated Visualization
Associated visualization is an experience where you see things from the first person point of view. It is how you experience the experience when you step into your shoes.
Whatever is being experienced, whatever the colors in the scene, the volume being played, it will be as what the subject is experiencing.
Stage 3 – Intensified Associated Visualization
In Stage 3, we take what the subject experience in Stage 2 and intensity it. We intensify an experience by intensifying the sub modalities.
Simply, if a person is not feeling motivated, we will adjust the sub modalities to tune it up. If a person is already feeling motivated, we want to find ways to up even higher notch.
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