To the average fan, Dustin Rhodes is a very boring individual.
Those who are truly interested in his life are the ones who have been watching wrestling for years now. They're the fans that grew up watching his father, Dusty Rhodes. They're the ones that watched him go from teaming with Kendall Windham in the NWA to transforming himself into the Goldust character under Vince McMahon's watch.
To the rest of the wrestling world, though, Rhodes doesn't strike a lot of interest.
Eric Bischoff famously mentioned that "controversy creates cash." This is a theory that Rhodes and his fellow wrestlers are fully aware of.
Rhodes knows that fans aren't going to flock to his book like they did for Mick Foley, Bret Hart and Ric Flair. As talented as he was a performer, his life simply cannot generate the same amount of attention as those three can.
That's why he knew that he needed a catch in order to sell his books.
That catch turned out to be his past drug abuse. Rhodes was also smart enough to mention that it happened in TNA, knowing that the critics would utilize that as an opportunity to bash Dixie Carter and her company.
The strategy is working, as the internet wrestling community has been buzzing about this excerpt from his book.
Jack Windham is the lead writer at WrestlingRevealed.com.