The new logo was co-developed by Gericke and Michael Bierut of the international design firm Pentagram.
"Its contemporary collegiate lettering includes an embedded numeral "10" in the word "BIG," which allows fans to see "BIG" and "10" in a single word. Memorable and distinctive, the new logo evolved from the previous logo's use of negative space and is built on the conference's iconic name, without reference to the number of member institutions," Gericke continued.
The new logo also provides the flexibility of multiple versions which can be used horizontally, vertically and within new media.
"The new Big Ten logo provides a contemporary identifying mark unifying 12 outstanding institutions," said Delany. "It conveys some elements from the past while simultaneously introducing new features. We think the new logo is fun and has something for everyone."
We, in turn, think the new logo is incredibly lame and has something for everyone...to make fun of.
So, without further ado, here are some of the rejected new logo submissions for the Big Ten.