First, I think his apology was weak and insincere to begin with. If so, you're better off not bothering.
More to the point, however, I don't believe Todd Haley has anything to apologize for. It's nothing more than a hypocritical PR issue.
Let me make this very clear. I am of the mindset, along with many others that believe if you don't want the score to get out of hand, then stop them. This is professional sports.
In college football there is actually a reason to run the score up, and they do a fine job of it week in and week out. Just one more thing that is wrong with that system, but I digress.
Next, we do not know what exactly Haley was so angry about. We can speculate, as the media has.
I have heard everything from keeping starters in late, to the players excess celebration to a cheap shot on Tony Moeaki on an onside kick late in the game. That, and issues unrelated to the game.
If those things previously listed are considered "professionalism" and "sportsmanship," but not shaking a hand at the end of the game the opposite. That is where the hypocrisy comes in.
You can call it undignified, ungracious, not taking the high road or any number of other things and they would all be fair points.
This nonsense about how it's OK for players, or coaches to behave in many unsportsmanlike ways during the game, then chastise someone so much for saying what's on his mind is bunk during the obligatory post game handshake.
During the game, it's pro football. Knock them around, beat the hell out of them, run the score up, stop them if you don't like it, but then if you don't make nice nice at the end?
Coach Haley is known for having a temper. Often, that is the flip side to passion. It's a passionate game. He's also becoming a great coach. In one year he has matured a great deal and been humbled in many ways.
Part of the reason this is such a big story is a very astute photographer got a phenomenal, well timed picture.
Well, it's not really a story, except in our 24-hour media circus.
Someone on one of the comments here made a very valid point. He should have taken the high road, waited a few weeks and returned the favor at Arrowhead Stadium. Very fair point.
I suspect that is still in his game plan.
Haley will be the head coach in Kansas City long after McDaniel's is back being an assistant somewhere, as he should.