Professional sports is big business. With big business comes big expenses. With big expenses comes the need to generate big revenues. One way to do make the big bucks is for sporting facilities to sell their “naming rights” to a corporation.
For purists, this corporate “name game” is a travesty. For realists, it’s a necessity.
Either way, the issue of naming rights opens up a huge door to a number of pros and cons.
Here are just a few.