“O” Boy, the Ducks Are the Class of the NCAA Off the Field

Jeremy LiebmanContributor INovember 10, 2010

The Oregon Ducks are revolutionizing college football. They score. They score. Oh, and they score.

But Oregon football is much more than a scoring machine on the field. The team’s unique brand has been developed to help the Ducks fly to the bank.

College athletics thrive on money. It comes from a variety of places, but donors help pave the way. So, what inspires alums, fans and companies to hand it over?

Well, for some, it might include founding a company like Nike. But for the average donor, it can be attributed to having a strong brand. A brand that enhances the community and provides donors access, insight and involvement.

You can say Oregon has that brand. And people across the country are taking notice.

You can begin with the endless combination of uniforms (you can even make your own). Or Puddles, the Oregon mascot. Known for riding motorcycles and partaking in mass amounts of push-ups, the Duck is a frequent Sportscenter topic. Oh yeah, and you have Chip Kelly.

Kelly is a perfect match for college football; he is witty, fast and flashy. Flashy? Yeah, flashy. All the way from the off-the-wall play boards (yes, you can make one of those too) to the “Win The Day” motto.

Combine all of this with a 9-0 record, and it is a recipe for success, and as Duck fans are hoping, longevity. Just like the Oregon offense, the Oregon brand is one step ahead of other programs in the nation.

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