College Football GameDay: The Rose Bowl presented by ...
I understand it.
I don't like, but I understand it.
The need for corporate sponsorship, that is. I understand that $$$$$$ makes the world go 'round.
I still don't like it and I suppose it came after reading this:
VIZIO, the Tournament of Roses and ESPN announced today that a four-year agreement has been reached establishing VIZIO as the presenting sponsor of the Rose Bowl Game through 2014, as well as the title sponsor of the 2014 BCS National Championship Game. The Rose Bowl Game will be known as the "Rose Bowl Game presented by VIZIO" and the 2014 BCS National Championship game to be hosted by the Rose Bowl in Pasadena will be named the "2014 VIZIO BCS National Championship Game."
All I have to say is .... ugh.
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