WWE PPV Buyrates Drop 16 Percent

Pavitar SidhuCorrespondent INovember 5, 2010

GREEN BAY, WI - JUNE 22:   Vince McMahon attends a press conference about the WWE at the Austin Straubel International Airport on June 22, 2009 in Green Bay, Wisconsin.  (Photo by Mark A. Wallenfang/Getty Images)
Mark A. Wallenfang/Getty Images

WWE pay-per-view buy rates have dropped an alarming 16 percent this year. The company could be in more jeopardy than you believe.

The online wrestling community has been complaining for years now that WWE's product is declining. Well recently, the numbers have spoken for themselves.

During the company's annual release of the Third Quarter 2010 financial results, the PPV buyrates were down 16 percent from last year. If you've been paying attention for the past three years, you'll know that the buyrates have been dropping steadilly every year.

It's no surprise this is happening. With the current effort and creative thought that WWE has been putting into their product as of late, it's only natural that something like this is going to happen.

The past three PPVs that Vince produced were probably put together in the most poor way possible. This year's Bragging Rights was described as being "one of the worst PPVs that WWE has ever produced."

Some fans think that this is only happening because of the PG product. Well, it's time to get a reallity check; it isn't. WWE has clearly proven in the past that they can remain highly entertaining while keeping a family-friendly show.

So what's the problem you ask? The problem is that the overall product is declining. Vince may ignore it, their loyal fans may ignore and even the company may, but the fact of the matter is, WWE's product is the worst it has been in over 30 years.

There's still hope though. WWE has started to show signs of putting together some entertaining very entertaining storylines and new main event wrestlers are being produced at a very rapid pace.

Although by doing that, they're rushing some wrestlers too early into the main event scene (Sheamus, CM Punk, Jack Swagger).

Just like for everything else, there's a solution. And for this, it's actually quite simple. Improve the product, bring excitement back to the PPVs, make all the wrestling divisions (Diva's division, tag team division, etc) relevant again and create new main event wrestlers.


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