No Guts, No Glory: Why WWE is Failing
WWE is in a very strange place right now. There have been some changes, and it is becoming clear the organization is worried about its current state. However, the company has not gone far enough to make the product something worth watching again.
This is because WWE is just unwilling to make changes. As it is said in this PG-era, WWE doesn't have the "guts" to make the necessary changes.
A prime example of this unwillingness is the angle between Nexus and John Cena. There was a lot of speculation on a potential Cena heel-turn. Many articles were written on this topic, and a buzz was flowing on the Internet about this potential turn, which would be a huge event that would change the WWE.
At SummerSlam we eagerly watched the last match to see if Cena would make the heel-turn. It did not happen.
Team WWE won against Nexus with Super Cena at the helm. So much potential was lost.
Now, we move forward a bit, and Cena loses to Barrett, so he must join Nexus. Yes! We are all excited. The Cena kids are sad and crying. There is hope for change after all.
But as time has moved on it appears that Cena is just in an unlucky situation. No heel for Cena. Nexus members are getting sidelined due to injuries, and we get some new members to join.
Week-in and week-out we have seen Nexus beat up some people, watch some fighting among the group members, and of course, a sad Cena in the corner. This is a waste!
Vince wonders why Nexus merchandise is not selling. It's because WWE does not have the guts to make a decent stable. WWE is unwilling to make the right changes to truly shake things up.
I believe that WWE is holding back for one big reason, and that is because of a certain senate run.
WWE recently started "Stand Up for WWE." This is a way to promote a PG, family-friendly programming, charity-giving side of WWE. The program was set up to combat all of the negatives WWE has (i.e., deaths of wrestlers) against it.
The WWE is holding back on everything, and it is all because of politics.
The guts are on hold at the moment, and it is hurting the WWE.
I hope that after the elections next week, WWE will start to rise up again.
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