NBA Cares: Boston Celtics Fall To Cleveland Cavaliers

Tom SmithCorrespondent IOctober 27, 2010

CLEVELAND - OCTOBER 27:  Rajon Rondo #9 of the Boston Celtics looks to get a shot off after getting around Daniel Gibson #1 of the Cleveland Cavaliers at Quicken Loans Arena on October 27, 2010 in Cleveland, Ohio.  (Photo by Gregory Shamus/Getty Images)
Gregory Shamus/Getty Images

The Boston Celtics and Cleveland Cavaliers just filmed a two-and-a-half hour long "NBA Cares" commercial disguised as a basketball game.

NBA Cares is the league's social responsibility program, which continues their long tradition of addressing important social issues in the U.S.

The Celtics, fresh off their ultra-high profile win over the Miami Heat to open the season, traveled to Cleveland to film the spot.

Cleveland, Ohio, laid to waste by the demon known as LeBron James, has been in need of a major morale boost, since that fateful day in July when James announced that he would be "taking his talents to South Beach."

Cavaliers owner Dan Gilbert, determined not to look like a punk, arranged for a packed house for Cleveland's home opener.

Boston played their part in the infomercial perfectly. They appeared disinterested and disjointed for huge stretches of the game.

Only Glen "Big Baby" Davis and Rajon Rondo failed to get the memo that the Celtics were only in Cleveland to help the Cavaliers fans get over their heartbreak. Every other Celtics player essentially took the night off.

What better balm to soothe the burns they suffered while torching LeBron jerseys, than a win over the defending Eastern Conference champs?

Led by J.J. Hickson, Daniel Gibson and newcomer Ramon Sessions, the Cavaliers won the exhibition game 95-87.

There is a strong possibility that Dan Gilbert issues another "Comic Sans" tomorrow, bragging that his Cavs did something that LeBron and his Super Friends failed to do.

Beat the Celtics.

Wait a minute...

I've just been informed that this game actually counted and the Celtics have been charged with a loss! This is outrageous!

No matter. This is the type of season we can expect from Boston this year. Lacking the motivation provided by the spotlight games, there will be many nights where the C's simply don't give 100 percent.

Celtics legend Tommy Heinsohn correctly pointed out during the telecast that the Cavaliers finally looked like a real team, as opposed to looking like sidekicks. The Cavs played with focus, energy and with real teamwork. I'm happy for them. The "supporting cast" that LeBron was forced to toil with were never as bad as his fans would like us to believe.

They took the first step in proving that to America tonight.