Meet UCLA's Joe Bruin

Elliott PohnlFeatured ColumnistOctober 27, 2010

PASADENA, CA - SEPTEMBER 09:  Joe Bruin, the mascot of the UCLA Bruins, cheers on the team against the Rice Owls on September 9, 2006 at the Rose Bowl in Pasadena, California. The Bruins defeated the Owls 26-16.  (Photo by Christian Petersen/Getty Images)
Christian Petersen/Getty Images

Don’t be fooled by his soft and cuddly appearance, Joe Bruin is one bear who isn’t afraid to mix it up.  But like many of us, Joe still has time for the finer things in life.  He can often be found mingling with his better half, Josephine, on the sidelines of UCLA sporting events.


Meet Joe Bruin

Joe Bruin was born in 1924 and was a tiny cub for two long years until a sudden growth spurt enhanced his size. In 1961, he found love when he met lovely Josephine, a spunky Himalayan bear.


Joe Bruin’s Experience

Throughout the years, Joe Bruin has witnessed some of the all-time greats in the Pac-10.  From protecting the legendary John Wooden to prowling the sidelines of the Rose Bowl when UCLA shocked USC in 2006, Joe Bruin has seen it all.


Joe Bruin’s Leadership Abilities

The strong and silent type, Joe Bruin lets his actions speak for themselves.  His spirited attitude is contagious on game day as he directs the yell crew and makes sure the cheerleaders aren’t attacked by rival mascots.  Who can blame Josephine for getting at least a little jealous?


What Distinguishes Joe Bruin From the Rest?

As mascots go, Joe Bruin is a cut above the rest thanks to his regal behavior. Aside from protecting the love of his life, Joe Bruin puts his efforts toward helping his school strive for greatness.  His efforts were rewarded on his 50th birthday when a statue of his likeness was erected at Bruin Plaza.  How many other mascots have a statue dedicated to their faithful service?


Joe Bruin’s Campaign Promises

Although his relationship with Josephine has long remained a mystery, Joe Bruin has promised to disclose the full details in a television exclusive if he is named the winner of the Capital One Mascot Challenge.  He has also promised to use his fame to found a comfortable sanctuary for his fellow mascots to go after they retire. 

Joe Bruin: A great mascot, and a great role model.