Brace Yourself: Centenary College Teams Up With Ektio

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Brace Yourself: Centenary College Teams Up With Ektio

$1 million a year in emergency room visits. $4.2 billion economical loss. $3,000 – $5,000 per incident.

Those numbers represent the money spent annually on ankle sprain injuries. 25,000 ankle sprains happen every day in the United States. Basketball is the main culprit.

From Converse to Nike Pumps to Air Jordan’s, basketball shoes have always been about looks and comfort. No basketball shoe was ever developed with the purpose of protecting players from suffering painful ankle injuries. Until now.

Ektio Inc. has developed the first, clinically tested athletic shoe to be the antidote of sprained ankles, the number one orthopedic injury in the U.S.

Centenary College, a Division III athletic program, has partnered with Ektio for the upcoming 2010-11 season. Members of the men’s and women’s basketball teams will wear the shoe throughout the season. The team got a chance to try out the shoes when Ektio came to the Hackettstown, NJ campus today to distribute the new product.

Dr. Barry Katz, CEO of Ektio, developed the shoe that has built in straps within the wall of the show which anchor the ankle. This will prevent rollover injuries.

Many Centenary College basketball players came away with good impressions of the new shoe.

 

Find out what the players were saying and read the full article at Double G Sports.

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