Professional Bull Riders Invade the Heart of NYC's Times Square

Ronald MonestimeCorrespondent IOctober 11, 2010

For the first time in their 18-year history, Professional Bull Riders, Inc. (PBR) will host an event in the heart of New York City’s Times Square in an overture to the crowning of their 17th World Champion in Las Vegas later this month.

The special prelude event, dubbed the “Built Ford Tough Road to Vegas presented by Cooper Tires”, is slated to take place on Friday, October 15, live in Times Squares, at 1PM and will feature the world’s top ten bull riders locking horns with the fiercest bucking bulls in PBR. In addition, this historic event will be broadcast nationally following the NFL on CBS on Sunday, October 17 at 3PM ET or 5PM ET (Check local listings for times).

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