Summer of LeBron James Results in Box Office Success for NBA
As the summer of 2010 gradually becomes a distant memory, Commissioner David Stern and the National Basketball Association can reflect upon it with tremendous pride due to the record numbers produced at the gate in its wake.
And the teams whose coffers saw the largest boons were the ones who were able to land the biggest fish in the most talent-laden free agent pool in NBA history.
According to Street & Smith’s SportsBusiness Journal, the NBA will begin the 2010-11 season later this month with more than $100 million in new full-season-ticket revenue, a record amount for the league, as well as new full-season ticket sales surpassing the tally for all of 2009.
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