On Sept. 30 (and for the eighth-straight year), cheerleaders from both Texas and Oklahoma teamed up with a local Texas airline in order to give fans of both teams a chance to wage the Red River Rivalry themselves.
The premise is simple. Fans of both schools (who are also airline employees) team up to see who can pull an 83,000-pound Boeing 737-700 jet down a 50-yard "field" the fastest.
As bitter as the rivalry has been on the gridiron, this is for fun...and quite the spectacle, too.
Employees clad in crimson or burnt orange surround the battlefield, snapping pictures and filming videos, while a DJ from a local radio station oversees the event.
This year, ice cream and energy drink vendors kept the graciously massive crowd cool with frozen treats and cold drinks.
But the employees don't gather for the free refreshments or even the door prizes, which included tickets to Saturday's game itself. They gather for one reason (OK, maybe three).
1. They get the chance to get away from their workstation for a couple of hours (unless, of course, they're flying a planeload of passengers, or another critical duty.)
2. If they're lucky, they get to pose for a snapshot or two of the lovely cheerleaders of their favorite school (or sometimes both).
3. And the third? Well, it's pride. It might not affect the score of the big game this weekend, but it provides those in attendance with an opportunity to shake loose their lungs as they urge their fellow employees on to victory over their biggest rival.
When the competition first started, the winner of the "plane pull" accurately predicted the winner of the actual game for several seasons, but not so the last few years.
So who will prevail in this year's challenge? And will it have any bearing on the outcome of the actual game?
Flip through the slideshow to see the winners, and then watch the game to see if they managed to pull their team to victory.
Oh, and enjoy the scenery...
Photo Copyright: Pin Up Girls Inc.