Watching RAW, I couldn't help but notice the major heat directed at Nexus! The crowd was booing relentlessly, Wade Barrett had on a sinister smile, and each member took turns mocking the capacity crowd at the Verizon Center! As a fan for over a decade, I've seen this act many times before, but never from such young and promising athletes. At first, I couldn't understand why the WWE had a bunch of rookies beating up John Cena every week. Yet their shirt is among the top sellers on the WWE site, and fans sure seem to be buying into their gimmick!
However, none of this could have been possible without the Herculean push they received from the creative department. Had Nexus not been assaulting random Superstars left and right, fans probably would've felt indifferent towards this bunch! Which brings me to this question, "Why in the world can't the WWE do this more often?"
Without really breaking a sweat, I could name you every single marketable, current WWE superstar. Ready? Randy Orton, John Cena, Chris Jericho, CM Punk, Wade Barrett, Triple H, The Miz, Kane, Undertaker and Rey Mysterio. Sure there is a lot of young "talent" on the roster, but as far as marketability is concerned, this is it! Whether or not this current crop is sufficient, is not for me to judge. My point is for the last 10 years, since the merger with WCW, there have not been enough "superstars" created. The Creative Team has put out many "green" wrestlers, but most of them fail (or have failed) to incite much of a reaction from crowds.
This has led to many failed gimmicks, such as "Guest Hosts", changing of PPV names, short-lived stables, etc. The WWE seems intent on making the viewer believe that "drawing power" must be created, and that shoving gimmicks down our throat, is the greatest way to accomplish that. Unfortunately, this doesn't seem to be the case at all! See, charisma, charm, allurement, whatever you want to call a wrestler who is "over" with the crowd, doesn't always have to be created! Most of the time, the wrestler either has "it" or he doesn't. You can shove Sheamus down our throat all you want, he could hold all the titles in the company for all I care. But unless he is feuding with a popular superstar, he will generally come out to dead silence!
Of course, you could argue that most rookies need a popular superstar to help get them over, initially. However in today's WWE, they've had several wrestlers (Khali, Drew McIntyre, the Hart Dynasty and Big Show) who are not over with the public despite a significant push for lengthy periods of time. And forget about the Divas, they continue to embarrass themselves with shoddy ring-work, horrible mic skills, and constant in-house trouble ( see Mickie James and Serena). It seems the WWE simply doesn't have a good screening process, or else they would've figured out that a significant portion of their roster should have been released, or allowed more time to work in developmental leagues. And if you don't believe me, you can ask Chris Jericho, who was quoted in the Daily Star (UK) recently. He explained, "Most of the guys in WWE are young guys and green. It’s not like it used to be. I spent nine years going all round the place perfecting my craft - now it’s nine months," he said. "There simply aren’t guys who’ve been in Japan, Mexico or Europe any more. That’s not to say it’s better or worse, it’s just the way it is.”
Y2J obviously held back his comments, to the degree where it didn't look like he was burying many of the WWE wrestlers! But he made several good points, such as the changing of the industry to where youngsters are rushed too quickly. Unfortunately, Vince McMahon has always done things his way, like it or not. The WWE has held on to their current family-friendly image for a couple years now, and it's unlikely there will be a dramatic change in how they run their business. What would I do? I would start by bringing J.R. back to RAW! The audience has clear abhorrence towards Michael Cole, and it's time to put him back on Smackdown. Additionally, the RAW v. Smackdown gimmick has run its course, as has the stupid draft they do each year. There should be one main roster, one Divas roster, and one developmental/NXT roster. Anything else simply cheapens the company! Furthermore, the real stars should have longer matches, they are the reason that people pay good money to the shows. At least I'm sure they don't come to watch Khali eliminate himself TWICE in an "over the top rope" match! Likewise, they don't come to watch the Divas do, well, whatever it is they do in the ring! And speaking of the Divas, they should be on an entirely separate show altogether, possible taped before Raw or Smackdown!
Obviously, the WWE is going through a transitional stage, with the retirement of HBK, the departures of Jeff Hardy and Ric Flair, and the injury to HHH. Nevertheless, the company prides itself on a 365 day a year business, and there is no excuse to eat up clock with the current garbage they put out between the opening segment and final segment! The fans simply deserve much, much better.