My biggest peeve about this is how some people just want to shrug this off like it was just a mistake or something minor where you step on someone's foot and say you're sorry.
Well, guess what? Its not that simple. Taking items from sports marketers is the sports equivalent of taking a bribe in my mind.
And bribery? That's a felony ladies and gentlemen. That's the simplest way to put it in my eyes.
The NCAA cannot just let this slide either because what they do sets precedent in case, heaven forbid, something like this should happen again.
If there is no punishment, then there is no incentive to not commit the offense! Why do we resist the urge to drive 100 MPH on the freeway with the top down and the wind blowing in our faces?
Because we know that if we are caught, we get a giant ticket. If the rules are not enforced with discipline, then there are no rules.
To quote a favorite line of mine from the great crime show "Law & Order," "Without the law there can be no freedom. And without justice, there can be no law."
Punishing Reggie Bush and taking away the Heisman Trophy may be debatable as proper justice, but to do nothing is no justice and ergo there is no law.
I want the new athletes of this generation and hereafter to know that they do not play for money, and if they get a pass on the rules, then they'll realize that since they are great athletes, they won't be punished. That they are above the regular people.
This country is founded on the principle that all of us are created equally. Not one of us can say he or she is above someone or above the rules of society.
If these athletes get that kind of arrogance, who knows what it will breed? I can see arrogance of that level causing more severe crimes than just taking gifts.
Do the math and and you'll understand.
So, the NCAA has to do something, and I believe taking the Heisman is the right thing.