England's Failures Hope For New Start In New Kit

Daniel GoochAnalyst ISeptember 1, 2010

Despite a country still reeling from England's World Cup disappointment, the beloved fans will still go out and buy the new England kit at £49.99 a pop. 

The new white and blue kit has been hailed by goalkeeper Joe Hart as "the best fitting England kit yet."

There is pattern weaved into the shirt, which is a repetition of four different coloured crosses; red, blue, green, and purple is meant to reflect the face England is now "one of the most culturally diverse nations in the world."

This kit comes just six months after the "new" red kit England was worn so unsuccessfully in South Africa was unveiled.

The Umbro England home kit is revealed in a "new fabric of England" team lineup, which features a bunch of the country’s most talented youngsters.

The white and blue combo will be shown off first in England's next game on Friday and in their Euro 2012 Qualifier against Bulgaria.