Longtime USC coach John McKay once commented on the challenge of preparing a team to win the national championship by describing the role played by the schedule.
"You either get out there and play teams from around the country, see if you can compete with them, or find out when it's too late that you can't" replied the brilliant McKay following his masterful direction of the Trojans' 1967 national championship.
Winning a conference title is where a school makes its name, but it is success in the Intersectional and out of conference contests where programs make their fame.
One of the effects of the BCS era is the recognition of a return to the idea that schedules matter.
Just defeating conference foes each week fails to create the perception of being the nation's best team. Take for instance Boise State last year, Auburn in 2004, or going back to Alabama in 1966.
All three complained they had been passed over for the national title despite undefeated seasons, but undefeated against who? The '66 Tide's four out of conference opponents that season won only 14 and lost 26.
In retrospect, all coaches wish they had scheduled differently, one way or the other, when a season is over. It may be a fear of losing a game or the coach's fear of losing his job; we can only guess.
What we do know is fans pay for the tickets, buy the team paraphernalia, give money to the schools, and want more interesting opponents than Low Valley State and Cardboard Tech.
With this in mind, here is a list of 10 old time rivals who need to begin playing again.
Get out the phonebook, the number is listed.