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Miami Heat Fire Entire Season Ticket Sales Staff

MIAMI - JULY 09:   LeBron James #6, Dwyane Wade #3 and Chris Bosh #1 of the Miami Heat speak after being introduced to fans during a welcome party at American Airlines Arena on July 9, 2010 in Miami, Florida.  (Photo by Doug Benc/Getty Images)
Doug Benc/Getty Images
Debora RubiContributor IJuly 30, 2010

With the arrival of LeBron James and Chris Bosh to South Beach, the Miami Heat have become the biggest attraction in South Florida.

The "dream team" has already sold out all season tickets, leaving the ticket sales employee somehow obsolete within the organization.

The team called the dismissal of thirty people "a difficult decision" and placed the people with a company to help them find replacement jobs.

The staff of the Miami Heat must have felt blessed to have the dream team in their town—what could be a safer job?

Instead, a decision that seems to have benefited all of South Florida has claimed its second victim (the city of Cleveland being the first one).

The demand for tickets is so high that its surprising the entire sales division has not been fired. Opening day tickets are already estimated to reach the $250 mark.

Anyone still looking to buy season tickets, if any become available, will be directed to the season ticket deposit program.


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