In not much more than a year's time, Bellator Fighting Championships has become a series of high quality events that MMA fans look forward to each week.
While so many upstart MMA promotions have fallen just as quick as they popped up, Bellator has found a way to establish their place in the sport, and develop a loyal fan base that never misses a show.
What is it that Bellator does that say, EliteXC or Affliction did not do?
Certainly, establishing a promotion in MMA is not as simple as putting on fights and waiting for the seats to fill. You have to know the game and you have to have something to offer the people that could just as easily watch UFC re-runs instead of your show.
As we count the days until the third season begins, let us explore five of the reasons that I think are responsible for Bellator becoming such a quick success.