Chris Paul: LRMR's 'NBA Marketing For Dummies'

Jason CrowleyContributor IJuly 27, 2010

NEW ORLEANS - MARCH 24:  LeBron James #23 of the Cleveland Cavaliers talks with Chris Paul #3 of the New Orleans Hornets at the New Orleans Arena on March 24, 2010 in New Orleans, Louisiana.  The Cavaliers defeated the Hornets 105-92.  NOTE TO USER: User expressly acknowledges and agrees that, by downloading and/or using this Photograph, User is consenting to the terms and conditions of the Getty Images License Agreement.  v  (Photo by Chris Graythen/Getty Images)
Chris Graythen/Getty Images

Question to the New Orleans Hornets:  Are you guys ignorant or are you just apathetic?

Answer:  We don't know, and we don't care.

For anyone not paying attention for the previous 7 days, reports had surfaced through Chris Paul's representatives, that he would like to be traded from the New Orleans Hornets.  "Demanded," I believe was the word. 

According to NBA league sources, newly hired agent, Leon Rose (who also represents Lebron James), went so far as to contact and a handful of teams to gauge interest. Included in Paul's 'wish list' were the Orlando Magic, Portland Trail Blazers, Dallas Mavericks, New York Knicks, and Los Angeles Lakers. 

Isn't that cute.  A wish list.  As if it's Christmas.

Twitter reports and blogs immediately lit up faster than Chris Evans can regurgitate "flame on".  Fans across the nation crunched names through the trade-machines and mused about where the 3 time All-Star might end up. Interest soared.

Another plan whipped up by the infamous LRMR marketing agency, a group of Lebron James high school buddies who appear content to play make-believe businessmen with his Monopoly money.  This is the same group that drudged the squeaky-clean image of Cleveland's chosen son, through the mud (on prime-time television). The same group who decided that ripping the hearts out of one of the nations most tortured sports cities, was a better judgement call than a tasteful press conference. Such arrogance. Such greed.

Are you listening New Oreleans?  They are now invading your hive.

The ultimate irony of this whole story, is that New Orleans is also one of the nations more troubled areas. With the aftermath of Katrina still fresh in our minds, and the gulf spill leaving the regions morale and economy in shambles,  LRMR marches on playing SimBusiness.  It's becoming parasitic.

The Hornets immediately called for a meeting with Paul and his representitives to find out what he was looking for?  Apparently.  Nothing.

"I expressed my desire to win and I like what they said about the direction that they want to take the team. I have been a Hornet my entire career and I hope to represent the city of New Orleans and state of Louisiana for many years to come" Paul announced.

huh?  Come again.

"It was the first time I met Chris. It was a good opportunity for us to open the lines of communication. Chris had some very good points. … He was energetic. He was open. He was honest. He showed that he wants to win, and that’s what we want to do as well" said new Hornets GM Del Demps.  Did you say honest?

We are supposed to believe that the "Prince of Twitter," Mr. Technology himself, hasn't been anywhere near a comptuer within the last week? How about a television?  CP3 had a week to refute the reports, and yet, nothing surfaced. Nary a tweet.

But wait.

Just today, there is word from CBS Sports that Paul's 'camp' is now saying that he is still wanting out of New Orleans.  Yes!  After the Monday meeting that went "so well".  Paul couldn't look the Hornets in the eyes.  He is content to let this play out behind the scenes and in the press.

New Orleans should have learned a lesson from their last run-in with an All-Star caliber point guard. Disgruntled Barron Davis all but held the city hostage for the 2004-2005 NBA season.  His grumblings became tiresome and he was dealt.  The franchise hasn't recovered since.

The Hornets need to take a stand.  Since when does the queen bee cater to the wishes of the worker bees?  Are you listening Del Demps?

The writing is on the wall.  LeBron, Richard, Maverick, and Randy (LRMR) have declared their intentions.  This is the way the con will be played.  Bad press is better than no press.  Right?

It's a dangerous course of deceit, misdirection, bait, and then switch that will leave it's clients' images morally derelict, and the very foundation of the NBA's competitive balance in harms way. 

Oh sure.  The web hits are soaring.  Yahoo alone had Paul 'trending' in the millions last week, but at what cost? 

LeBron James and his newly formed Marketing company are crafting a new brand of guerrilla management.  It's an 'NBA Marketing for Dummies 101" hand book.

New Orleans is reading.



NEXT UP:  Kobe vs Jordan