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Five Ways To Improve NASCAR's Ratings

By (Contributor) on July 22, 2010

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Lets face it, NASCAR's ratings are in the toilet and the sport is losing interest. The head honchos are scrambling to find ways to get people to watch again, unfortunately no one wants to.

So I've compiled a list of things that NASCAR can use to spark more interest and improve those ratings!

Better Announcers

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Okay, so DW was great in the kids movie "Cars," but lets face it, he's kind of annoying to listen to for several hours. And that "Boogity, boogity, boogity boys" crap is something that should have been left in the 70s with bell-bottoms and 8-tracks.

It's necessary to hire more professional commentators that can provide a more ambient feel and allow the entertainment to come from the race track.

Superstars

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They need them just as much as any other sport. The NBA has LeBron James, Kobe Bryant, DeWayne Wade, and Shaq. The NFL has Peyton Manning, Chris Johnson, Brett Favre, and countless others.

NASCAR has Tony Stewart, Carl Edwards, and Kyle Busch. The face of the sport is a Dale Earnhardt Jr., who hasn't won a race since the Lifelock 400 in 2008.

Bottom line is this: Superstars sell tickets and glue eyeballs to the TV. Period.

New Leadership

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NASCAR is the only major sports organization in the United States that is owned and controlled by one family. The France family has been running NASCAR for over 60 years.

I think it's safe to say that they may be somewhat out of touch.

Machine Guns

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Pop a couple of these on the roof of the car. Add a passenger seat for the gunner who, of course, would have a video game-esque console inside of the race car to control the guns and BOOM, instant ratings boost.

Marketing

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Not only do the new cars look kind of goofy, but they carry a really goofy name. What the hell does "Car of the Future" mean anyway? When I think of a futuristic automobile I think of Tesla and dream of cars that fly and are powered by recycled toilet water.

Let's just say that the car of the future was an Epic Fail, brought on by a ridiculously awful marketing scheme.

The NFL

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Maybe the Brian France should contact Roger Goodell and ask them to play some of their regular season games in the infield during the races. This should provide a major boost to their TV ratings.

The End. Thanks for paying me any attention.

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