As stated in a previous article , New York Yankees shortstop Derek Jeter is the most beloved New York professional athlete of this generation and now there is even more compelling evidence to justify this claim.
According to Street & Smith’s SportsBusiness Daily , in an exclusive survey of media personalities and sports business executives, Jeter was the unanimous choice as the most marketable player in Major League Baseball .
The survey, conducted by SportsBusiness Daily, was distributed to corporate brand managers, marketing and branding executives, agencies and baseball media, who were asked to list, in order, the top five most marketable players in MLB. Points were awarded on a five-point scale, with a player awarded five points for a first-place vote, four points for second place, etc.
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