Sensationalism Sells Says USC

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Sensationalism Sells Says USC
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Fair and balanced.  That's a great tag line but is completely devoid of reality.

The simple truth is that to generate comments and to stir debate the absolute last thing you, or I, as journalist/writer, want to do is be "fair" and or "balanced."

Let's face it...articles that are "fair" and/or "balanced" receive the most ho-hum/who gives a sh** no response.

For example, I wrote an article about how I thought Nebraska would finish leaving room for anywhere between undefeated season and four losses...and I received ZERO responses.

Conversely any article that degrades/debases/demeans any high profile program, regardless if the facts are right or not, are deluged with comments.

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