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George Steinbrenner, who was responsible for transforming the New York Yankees into a baseball powerhouse since 1973, passed away Tuesday morning after suffering a massive heart attack.

He was taken to St. Joseph's Hospital in Tampa in the early hours Tuesday and was announced dead at 6:30 a.m.

The death of "The Boss" comes as a shock to the entire Yankee organization and fans all around the world of the Bronx Bombers, even though his health had declined in recent years. He only made four appearance at the new Yankee Stadium this season.

After retiring in 2006, he relocated to Tampa where he spent the final four years of his life.

His reign at the helm in New York was one of the greatest in sports history and will never be forgotten. Steinbrenner won seven World Series titles and 11 A.L. Pennants

It also was the second death in three days to impact the Yankees...Bob Sheppard, long-time public address announcer for the pinstripes, died Sunday at 99.

One thing is for sure - he was a winner and did not shy away from saying the importance of being a winner. "Winning is the most important thing in my life, after breathing," Steinbrenner liked to say. "Breathing first, winning next."

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