Nike has pulled an ad campaign that some called homophobic according to the Wall Street Journal.
According to the Journal several bloggers said it was offensive to gays & blacks.
Anyone who has ever played basketball has heard the term 'posterized'. That is what this campaign is all about. Nike needs to show some balls and keep the billboards up. And those bloggers in question need an enema.
Wieden/Kennedy, the ad agency who came up with the promotion responded in its on blog: http://wkstudio.typepad.com/studio/2008/07/hypersensitiv-1.html Kudos to http://www.wk.com/
Good for them. Anyone who thinks that the above photo is derisive towards gays or blacks is, actually, the homophobe and racist.
Bob Mantz can be contacted at firstname.lastname@example.org
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