It's supposed to be the biggest show on earth.
It's meant to be bigger, better, and more exciting than the Olympics.
It should make the whole World stop in unison for 90 minutes to stare at a television screen, even if your country is not playing.
Perhaps it still makes the World stop, perhaps it is still the greatest show in sport but this World Cup has certainly not reached the highs of Usain Bolt in the Olympics.
Sepp Blatter has been mouthing to all who will listen—and that is few—that this World Cup has been the best yet, and has been a glaring success. Considering Blatter's ideas of "fair play" it's no surprise that he is wrong.
Yes, South Africa has hosted the tournament well. The infrastructure and stadia were built on time, but, surely, this is to be expected.
Despite the scaremongering, there was no terrorist attacks or killing of tourists on the streets.
But the World Cup is not meant to be a promotional tool for the South African tourist board, it's meant to be about the football and the promotion of football.
Here are five reasons why this World Cup did anything but promote football to the unconverted.
Has ever a full World Cup passed by without any real quality side standing out?
Spain have the best collection of players in the tournament, but yet, at times, they have flattered to deceive. Their passing hasn't been as crisp as it was in the previous European Championship, and in front of goal they have relied on David Villa to find the end product.
Elsewhere Italy, France, England, and Brazil went out with little more than a whimper.
Argentina provided the goods against the lesser opposition, but when it came to taking on the Germans, their meek defence gave in.
It was left to Germany to provide the spark in this World Cup, and even they succumbed to defensive tactics in trying to snuff out the Spanish.
Uruguay can hold their heads up high, and manager Tabarez did a fantastic job tactically, but they hardly had people on the edge of their seats.
Where was the va-va-voom in this tournament?
Where was the Brazil of 2002? The France of 1998?
No team have played with a real swagger throughout the tournament. Spain looked tired while Holland have got to the final based on their ability to grind out results.
All this has meant we have had no real thrill-a-minute game.
Laughably, some people claimed that Ghana versus Uruguay was one of the best matches EVER!
Let's just clear this up: two minutes of controversial excitement at the end of a 120 mind-numbing minutes of boredom does not make a quarter-final "excellent" or "quality." As Rafa Benitez would say, "FACT!!"
"Jabulani" is the Zulu word for "celebrate" but alas there is nothing to celebrate about this awful excuse for a football.
Manufacturer Adidas claims that it is on the cutting edge of technology, and is built on years of scientific excellence.
They also claimed that "the weight is interesting—being towards the higher end of the allowed scale means the flight will be truer and more predictable making keepers happy, but also rewarding accuracy for strikers."
Did Adidas send out the wrong ball?
Clearly, the trajectory of this ball is not "truer" and it is certainly not "more predictable."
Close-ups of the flight of the ball throughout the tournament have indicated that it clearly moves in mid-air from left to right, thus causing goalkeepers no end of grief. See Diego Forlan's free-kick against Ghana as an example.
Players have found it difficult to spread long balls while the best of free-kick takers have found it difficult to get it up and down in time (Honda of Japan an exception).
The majority of players have complained about the ball, with only a minority like Kaka supporting it. Funnily enough he is sponsored by Adidas.
Congratulations Adidas, you have created the best and most expensive beach ball around.
Sepp Blatter claimed the ball would make the World Cup more exciting. Well, it hasn't and personally, I'd like to see the players do the work and the ball fly as a result of their skill, not because the ball has a mind of its own.
Referees and linesmen are only human, and thus they are expected to make mistakes.
However, there are mistakes and then there are MISTAKES.
Teams have been knocked out, players have missed games, goals have gone in or been ruled out, all based on mistakes from the officials.
Everyone expects the odd mistake, but this World Cup has taken the proverbial pack of biscuits and eaten them all. It seems that, to be an official at this World Cup, you must not have gone to Specsavers and you must have a complete lack of bottle.
A run through of some of the terrible mistakes:
1) Frank Lampard's shot clearly went over the line against Germany at a crucial stage of the game. Play is waved on.
2) Carlos Tevez is clearly offside as he scores Argentina's opener against Mexico. The goal is allowed to stand.
3) Cesc Fabregas is clearly tripped by the Paraguayan 'keeper after he followed up Xabi Alonso's saved penalty-kick. The linesman has a clear view of the incident from just feet away, but decided not to alert the referee.
4) Tim Cahill received a straight red despite pulling out of a tackle on Bastian Schweinsteiger in the group game between Germany and Australia. The Germans agreed it was never a red.
5) Alberto Undiano Mallenco blowing his whistle every five minutes and ruining what was a good game between Serbia and Germany. He booked eight players in an unphysical game. He also sent off Miroslav Klose for two yellow cards, despite him deserving neither.
6) United States' extraordinary comeback against Slovenia was halted by another controversial decision. Despite being 2-0 down, the Americans fought back to 2-2 and should have won 3-2. Their winning "goal" was disallowed by referee Koman Coulibaly for a foul no one else saw—even on replay.
7) Every time a Uruguayan player received the ball in and around the Dutch penalty area, the linesman's hand seemed to automatically signal an offside. He got at least three of these decisions wrong in the first half.
8) The referee's decision not to book Marc van Bommel who kicked everyone around him, in the Uruguay versus Holland semifinal.
9) Robin Van Persie was interfering with play and standing in an offside position as Holland went 2-1 up on Uruguay.
These are but nine of the most obvious examples.
Yet, FIFA will do what they have always done. Feed the officials to the pack of wolves and go and hide. Instead of finding a solution, they like to put the total blame on the man in the middle, who is doing a part-time job.
The World Cup is meant to convert those non-believers, particularly in the country that is lucky enough to host it.
Africa is a football mad continent, so why oh why are there so many empty seats at World Cup 2010?
Was there even one sell out crowd?
Last night's much anticipated game between Spain and Germany had the capacity to see 10,000 more people attend the game. TEN THOUSAND!! A World Cup Semifinal was short 10,000 people to reach full capacity.
Is it a case of the real footballing lovers in South Africa being priced out of attending?
Surely, FIFA should have looked at this and made it possible for people to be able to afford to attend. Even at that, when it was obvious after the first two to three group games that large sections were empty, would it not have been beneficial to give free tickets to local school kids who would never be able to afford to go?
Any World Cup game should reach near to full capacity. Is this going to happen in the Final?
"Yes, Yes Dear this World Cup is actually entitled 'The Sepp Blatter Show' just for future references, it'll be on MTV soon."
For 12 years, the World of football has to put up with this man's incompetence, and it doesn't look like it's ending any time soon. Mind you, he wasn't voted in every time but when you have enough money and friends in high places anything is possible.
It was Blatter who oversaw the introduction of the ill-fated golden and silver goal rule. He also tried to do away with draws and make sure a winner was found through penalties—thankfully that was dumped.
He also wants female players to wear shorter shorts—the perv!
Blatter also has a strong affection for France—he refused to hand over the trophy to Italy after they beat France in 2006, while he also had a good old laugh at Ireland when France cheated their way to World Cup 2010.
Despite calls for video technology then, he laughed it off and wouldn't consider it. How foolish he looks now after all the bad calls in World Cup 2010.
He has sought throughout this tournament to make it about him, how wonderful he is for bringing the tournament to Africa.
Sepp Blatter isn't good for the game. He is part of the cancer that is eating away its credibility.
Its foolish to think that South Africa 2010 has been all bad.
We have seen some wonderful goals: Maicon against North Korea, Luis Suarez against South Korea, Germany against Argentina, David Villa against Honduras, and Giovanni Von Bronkhorst against Uruguay.
There has been wonderful color in the stands, often brought to us by the colorful South Africans, who have proven they can host a big event.
Best of all, come Sunday evening, for the first time, either Holland or Spain will be celebrating as World Champions.