There was no one-hour special today. They didn't even wait for prime time.
There are two ways to view that approach.
Chris Bosh and Dwyane Wade knew what they wanted, and didn't want to wait any longer to tell the world. They don't need anyone else telling them they're top dogs. They know it and are ready to prove it.
Seriously, Wade has a title and James doesn't.
But then there's the theory that Bosh and Wade's people went to ESPN to get their own prime time special and were told, "Sorry, you guys are second fiddles compared to The King."
We're going to run with the latter hypothesis.
It was James and everyone else in this process. So what—if anything—can Wade and Bosh do to get away from James' shadow?
That's the idea here. Bosh and Wade got together knowing that alone, they were always going to be second class peasants in a head-to-head battle.
So they joined forces. They made their pitch to James to get him on board and form an updated Garnett-Pierce-Allen combo.
James diplomatically said, "I don't need you to win."
So now they will fight together to take down The King.
Teaming up gives Bosh and Wade a chance to reinvent their images.
Wade has always come off as a likable dude, but once Shaq left South Beach, a lot of the buzz went away. Wade alone just isn't beastly enough to garner national attention.
He did well to capitalize on the Heat's title and has scored smart and funny commercials with T-Mobile and Cadillac.
Bosh wants all that. He's Hollywood. He likes his flashy suits, he wants to be more of a mogul. Just check his Twitter feed to see that.
Together, they can start to score "SportsCenter" commercials and prime time game broadcasts.
With a strong combo of on-court work ethic and off-court marketing savvy, there's nothing stopping Miami from truly becoming "Showtime East".
You want to know how it's done? Go to the source.
Garnett, Pierce and Allen collectively became bigger than they ever were separately.
It just so happens that one piece of that puzzle is available and would be a perfect complement to what Bosh and Wade bring to the game.
Allen still has plenty of threes left in his cannon. Get him in there for $8 million and you still have plenty of room to go chase.
There's been plenty of talk ruminating about a deal with Portland for shooting guard Rudy Fernandez and point guard Andre Miller.
Make the deal. Send Mario Chalmers and a first-round pick to get Miller.
The Heat can use their $1 million Chris Quinn trade exception to get Fernandez.
There's plenty who wonder if the Heat should sign a point guard like Luke Ridnour or Raymond Felton. I say take on Miller's $7.2 million salary for this year rather than getting locked into a multi-year deal likely worth $6-7 million a year with Ridnour or $9-10 mil with Felton.
Miller is a vet who will know his place with the Heat.
He's the kind of bruiser that this lineup will need.
The key is finding a center who isn't afraid to take on Dwight Howard.
The Heat will match up everywhere else, but if you're handicapping the competition, that's going to be the one spot they're weak head-to-head at the moment.
From here, the Heat are going to have to be very careful how they spend their money.
If they land Allen, Miller and Haywood for the money I'm thinking, they're at about $10 million under the cap to fill out the roster.
Their best bang-for-the-buck move at this point is to steal Matt Barnes from Orlando. Offer him four years and $15 million and it will be well worth it.
He's reinvented himself into a physical, gritty guy. Stealing him from in-state rival Orlando would be a coup.
Butler would be a nice fallback, but you don't get as much for the $4-5 million he'll likely command.
I don't know what he was thinking walking away from $15 million next season.
Whatever he's looking for, the Heat shouldn't offer it up.
He's a good guy, but I think he'll want more spotlight than he's worth.
Jefferson obviously wants the four years and $45 million he thinks the market will pay to get him to retirement.
He's just not worth that kind of money for what Miami needs.
The Heat have seen what this seven footer can do in a past stint with the team.
He had a very solid cup of coffee with the Knicks and has continually improved in D-League play.
These are the kind of moves that the Heat will need to make with the $5 million under cap they'll have from here under my plan.
Haslem is at the stage of his career where he's not going to want to come back for less money.
Doesn't matter. As long as the Heat are willing to go over the cap, they can re-sign him and go over the cap under the Bird exception.
He has institutional knowledge. The coaching staff is going to need a guy like him to pull together the team under the system in place.
He's a good teammate and he loves the city. This is a no-brainer.
I saved the key for last.
I don't care how good a coach Eric Spoelstra is. He will never have the sizzle factor that Pat Riley brings to the sideline.
He's a coach we talk about. He's a guy we revere. He's a dude we all want to be like.
Getting him more into the spotlight brings the spotlight more on Wade and Bosh.
This duo doesn't need a third player like LBJ to win the title. But they need a valuable third piece.
That piece is Riley.