Lebron James needs help.
He has more money that he could have ever dreamed of and has been center of attention for the past seven years, but it's still not enough.
James first signed up for Twitter. Then, news of his own television free agency special leaks.
Lebron James regrets not having the high school "pick-a-hat" experience. He also needs to know people want to see him.
The media always talks about James wanting to be a "global icon" and he is all about his image, but the problem is deeper than that.
After not winning a title, again, many thought Lebron should take his ego down a notch until he finally has one in hand. But instead, James has kidnapped the NBA.
He is starved for attention and after a certain point, it becomes a real issue.
But luckily for him, there are people out there who can help and have dealt with other high profile figures in the past...