There are plenty of ways to look at what happened to the U.S. National soccer team Friday at the World Cup.
Malian referee Koman Coulibaly's phantom call to overrule a late go-ahead by the U.S. has already made him Public Enemy No. 1 on the web.
Some might say that the squad deserved the outcome after once again coming out flat on the worldwide stage. When you invite disaster so many times, it's going to take you up on the invite eventually.
Others are feeling like they got kicked in the privates after the U.S. seemingly pulled off an all-time comeback only to be denied by the officials.
The late-game disallowing of Maurice Edu's goal in the 85th minute changed the course of the U.S. team's path to the knockout stage.
What will be the fallout in the bigger picture? This could go on to become a pivotal moment in the history of U.S. soccer. Here's how.
Bradley needed this moment. His son gave him a respite from a boatload of criticism.
He put himself in the cross hairs with questionable choices for the team in the first place. That has continued in South Africa with suspect lineups, substitutions and strategies that have put the team in peril before they even step on the pitch.
But it is this one call that decides his fate. With Bradley out, the U.S. goes into a decade-long tailspin and another World Cup appearance drought.
Soccer is arguably the most popular sport among today's youth. Yet it can't seem to get any traction in the mainstream of U.S. sports fandom.
ESPN is doing everything it can to change that with an epic barrage of coverage this year. A win that assured the U.S. moves on would have gone a long way to stealing the spotlight for the next few weeks.
Instead, the haters and the apathetic majority have yet another reason to turn away from the sport.
"They had their moment to grab me and instead the refs grabbed the moment away from them," the haters will say.
Sadly, there's not much of a counter argument. This one call could set the sport's progress in this country back years, if not decades.
There are billions of dollars at stake when it comes to world football and the United States.
Marketers see it as one of the few wide open opportunities in the U.S. sporting market these days. There's nothing but growth ahead of the sport when it's this low on the general fan's radar.
ESPN has put themselves on the line in an attempt to change those perceptions and reap the benefits of a popularity explosion in the U.S.
They needed a Miracle on Grass. They had it. With a British announcer on the mic, it would have never been a "Do you believe in miracles?" moment, but this one blown call could cost the Worldwide Leader billions in lost revenues moving forward.
The national disgust that leads to continued apathy could cause the most important partner U.S. Soccer has ever had to jump ship after the World Cup.
This was just the latest in a string of questionable calls across the board thus far.
With the technology in place to get the call right, there's no excuse to exclude instant replay, especially when the TV networks have the ability to show it over and over and over again to make us angrier and angrier.
The cry reached a fever pitch in November during qualifying when France topped Ireland on a Thierry Henry handball.
With a superpower in the debate now, FIFA can no longer turn a blind eye to instant replay.
The sport has become too big, too fast, and too infused with money to allow incidents like this any further.
It will likely take a rogue league like the Premiership to say, "We're doing it" and make FIFA listen.
But if the U.S. doesn't advance, this one moment might be enough to at least give the coaches one challenge per match.
It was a moment stolen; there's no doubting that.
Yet this may have been just what the U.S. needed to kick start their World Cup hopes.
Even the most ardent anti-U.S. soccer experts have said that the U.S. have looked dangerous in the last 90 minutes of their first two matches. It's left many experts wondering what might happen if the Americans could ever put a clean sheet together.
This robbery could lead us there. The U.S. come out and destroy Algeria and somehow get out of group play. From there, they play with a confidence never before seen from a U.S. team on the international stage.
If they look at the tapes, they will see a domination of two high-quality teams and a trio of bonehead moments that have left them with two instead of six points.
They could use this moment as the ultimate rally point that could change the worldwide perception of U.S. soccer forever and make the sport a top-four spectator sport moving forward.