The total World Cup experience: PUMA City NY at South Street Seaport

Ronald MonestimeCorrespondent IJune 16, 2010

SAITAMA, JAPAN - MAY 24:  A member of the crowd holds aloft a home made world cup trophy replica during the international friendly match between Japan and South Korea at Saitama Stadium on May 24, 2010 in Saitama, Japan.  (Photo by Mark Kolbe/Getty Images)
Mark Kolbe/Getty Images

As reported here, to celebrate the 2010 FIFA World Cup, sportlifestyle brand PUMA has launched PUMA City NY, a month-long activation of the full brand experience featuring events, programs and parties for the soccer aficionado and the casual fan alike.

Situated in the heart of South Street Seaport along the Lower Manhattan waterfront, PUMA City NY opened its doors to the public on the first day of action in the 32-team tournament (June 11) and will remain buzzing with activity until the presentation of the FIFA World Cup trophy next month (July 11).

Building on the excitement and success of PUMA City Boston in 2008-09, PUMA redesigned PUMA City especially for New York and for the World Cup taking place in South Africa.

Click here to read the rest of this article on, which includes relevant links and a photo montage of PUMA City NY's opening weekend in pictures.