I decided to compile my own list of the top ten superstars never to hold the WWE/WWF title. Now for this list I limited the wrestlers to those who had spent most of their careers in the WWE/WWF, for example Dusty Rhodes is not on the list because he had much success in NWA and other organizations.
William Regal comes in at number 10 on the list. Regal has been around the business for a long time from WCW to the WWF/WWE. He has always been regarded as one of the best workers in the company, and as recently as a couple years ago he was in line for the biggest push of his career, but a positive drug test put a halt to that.
The bizarre one Goldust comes in at number 9 on the list. Goldust did have numerous stints as the Intercontinental Title but never captured the World Title. During the 90's Goldust was one of the best wrestlers when it came to playing mind games with his opponents.
Number 8 on the list is Christian. As many great wrestlers have done Christian started out as a part of a great tag team, himself and Edge were Tag Team Champions on multiple occasions, and after they broke up Christian won both the Intercontinental Title, European Title, Light Heavyweight Title and Hardcore Title. The World Heavyweight Title has been elusive for Christian, but I don't believe it will be too long until he finally holds that title.
Davey Boy Smith comes in at number 7. The graduate of the Hart family dungeon was a great wrestler in his day, he captured every title in the World Wrestling Federation except for the World Heavyweight Title. Sadly in 2002 the world lost The Bulldog when he passed away.
At number 5 is the Million Dollar Man Ted Dibiase. Dibiase had much success in the WWE, he won the tag team titles multiple times as a part of Money Inc. with his partner IRS and Virgil in his corner. He believed everybody had a price, and at one point in his career he attempted to buy himself the World Heavyweight TItle, but President at the time Jack Tunney refused to recognize the title change.
Coming in at number four is the Ravishing One Rick Rude. Rude was one of the best heels during his time with the WWE, and held the Intercontinental Title. This member of the Bobby Heenan family had one the best physiques of any wrestlers at that time, and he used it to his advantage letting all the ladies in the crowd get a look "at what a real man looks like". Sadly Rude passed away in 1999 as he was training for a comeback to the squared circle, he was truly a legend.
The Rowdy one is number three on the list. Arguably the best heel that has ever worked in the industry had an illustrious career capping with his fight to settle the score with Hulk Hogan, and their famous tag match at the first Wrestlemania. As piper said more people came and watched Wrestlemania to see Hulk Hogan beat his butt than to see Hulk Hogan himself. Piper did capture the Intercontinental Title from The Mountie, but Piper was a performer who felt he didn't need a title belt to be a main eventer.
Coming in at number 3 is a suprise, The Man They Call Vader, was known around the world as one of the best big men to ever enter the ring. He had success in the early days of WCW as well as Japan, when he came to the WWE people thought he would have the same success. With Jim Cornette in his corner Vader got a title shot vs. Shawn Michaels at Summerslam 1996. This match was somewhat controversial because reports were that Vader was supposed to win the match and go on to feud with Psycho Sid (which would have been quite the match). Unfortunately Vader never held the WWE title.
Mr. Perfect, Curt Hennig comes in at the number one spot. Hennig was a second generation superstar when he came into the WWE, his father Larry "The Axe" Hennig was a successful wrestler in his time. Curt only held the Intercontinental Championship during his stint with the WWE but certainly left his mark, and many will agree that he is the greatest superstar to never hold the WWE/WWF title.
At number one is Jake The Snake Roberts. The father of the DDT was one of the most talented wrestlers to come through the WWF at his time. Many people said that Jake had "it" when it came to the wrestling business. He had the mic skills, and more importantly the wrestling skills. When Jake was on the mic he did not need to scream to get peoples attention, which is tough to do. Unfortunately Jake turned to drugs later on in his career stemming from a head shot from a guitar from the Honky Tonk Man that caused Jake to become hooked on painkillers. Jake never held a major title in the WWF during his time there, but in my opinion he is the greatest wrestler to never hold the World Heavyweight Title.
Its not too often when a superstar bursts onto the scene with such athleticism and charisma, but the Brooklyn Brawler did just that. With his tattered shirt and blue jeans this masher could go toe to toe with anyone. Unfortunately his talents were never fully realized in the WWF and he never held the WWF/WWE Championship.