World Cup 2010: The 4 Best Ways to Market Soccer to Americans

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World Cup 2010: The 4 Best Ways to Market Soccer to Americans

If you played soccer in your youth, the allure of the World Cup is obvious. The most popular sport in the world is played by its best athletes. Each team represents not only a country, but a style of play.

Yet, to the uninitiated, soccer, even when played at its highest level, can seem both boring and confusing.

While the USA versus England match drew the 5th largest US television audience for a World Cup game ever, there are still millions of potential fans in this country just waiting to be converted.

I believe soccer must be marketed to these people differently than it would be to former players. What follows is a list of four aspects of soccer that could help market the sport to Americans.

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